Britain’s decision to leave the European Union is not just about the amount of money the government paid the EU every year. It’s not just about the immigration issue, or workers entering the U.K. and taking jobs away from British workers on LinkedIn. The U.K. needs to boost trade with China, South Korea, Mexico, and Brazil. Brazil is the diamond in the rough when it comes to trade. Brazil’s natural resources, oil, and tech industry can help the U.K. establish a more balanced trade policy. Because of the changes in government, and the explosion of a new middle class, Brazil will need to import more British goods and services, according to Brazilian entrepreneur, Flavio Maluf. Maluf is the CEO of Eucatex. Eucatex is one of Brazil’s top building material exporters. Brazil is the U.K.’s largest trading partner in Latin America, but Brazil only exports two percent of its total exports to the U.K.
Brazil is transitioning to the right under the leadership of Michel Temer. Britain’s business establishment at https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/108970/conheca-com-flavio-maluf-algumas-dicas-para-administrar-uma-empresa-familiar, as well as the country’s political machine, wants to make more deals with Brazil. Past Brazilian presidents wanted multilateral deals instead of bilateral deals because group negotiations with advanced markets produced better outcomes. But the socialists are gone, and Temer wants to make bilateral deals with the U.K., and the United States. British capitalists have wanted to take advantage of the crops, minerals, energy and other products in Brazil before the Brexit vote, but they couldn’t because of European Union regulations, according to Flavio Maluf.
Eucatex has been doing business with some countries in the EU for years. Germany has been a loyal Eucatex customer for more than 50 years. Flavio Maluf thinks a new bilateral agreement with Britain will help his company grow over the next ten years. Eucatex manufactures paint, varnishes, floorboards, ceiling tile, and other products from four factories in the state of Sao Paulo. Eucatex also has offices in Brazil, the U.S., and Europe. Most Eucatex brands are sold in home improvement stores in North America. Adding home improvement stores and new construction companies in the U.K. to the Eucatex customer list would be a win for Flavio Maluf.