The JHSF Participações is a Brazil company founded in 1972 by Fábio and José Roberto Auriemo, the father and uncle of José Auriemo. JHSF focuses on the development of real estate commercial and residential properties in Brazil and globally. Additionally, through its chief executive and president, José Auriemo, it has expanded into shopping malls and airport developments. Auriemo’s knowledge into business operations taking a course at FASE and an Engineering degree from Fundação Armando Alvares Penteado (FAAP) in Sao Paulo makes his services at the company outstanding.
Since Auriemo’s start at the company in 1993, he managed to work his way up the company managing a parking lot management company Parkbem, established in 1997. In 1998 he developed the groups’ first destination, overseeing “Shopping Santa Cruz” mall project. Auriemo took two mandates in 2003 to 2005 serving as an Executive Officer and a member of YPO which he joined in 1999. In December 2006 he served as a Director of JHSF company while in 2007 founding two companies B-Store which started in late 2006 and Cidade Jardim.
José Auriemo also received recognition from the “The business of Fashion” editors after an extensive data analysis and research as positively impacting the fashion industry through his contributions and companies. Named among the few entrepreneurs shaping the $2.4 trillion fashion industry by the BoF 500. In 2009, Auriemo oversaw the Cidade Jardim JHSF shopping complex including “São Paulo’s Cidade Jardim” retail shopping centres. Others include Manaus’ Ponta Negra shopping centre, the Metrô Tucuruvi and Salvador’s Bela Vista shopping complex.
In 2012, José Auriemo diversified into exotic stores getting into partnership with Valentino luxury brands like Red Valentine and Valentino stores. He also entered into agreements with Hermes Pucci and Jimmy Choo, dealing with other luxury brands. Auriemo also headed JHSF’s finance and business departments in theJHSF hotels: including acting as Investors’ Relations Officer in 2015’s bad market conditions in luxury products in Brazi. Auriemo’s ability to maintain JHSF’s steady gross profit growth of 16.1 in 2016 and 2.3 per cent in 2017 first-quarter saw the company expanding into the United States and Uruguay.