Krishen Iyer is an American businessman who lives in Encinitas, California. He owns and operates Managed Benefits Services which is Fresno-based firm that specializes in insurance marketing services. He is a member of the 2004 graduating class of San Diego State University and holds a bachelor’s degree in public administration.
His career for the past 14 years has all been in the insurance industry. He established his first insurance marketing firm in Fresno called IHS Insurance, more broadly known as Name My Premium. This company grew large enough to be listed on the 2015 edition of Inc. 5000. Managed Benefits Services, or MBS, was established in 2016. This company operates an online platform through which insurance companies and agents can obtain leads for people looking for health or dental insurance.
Krishen Iyer says one of the biggest problems for insurance companies and agents is getting leads. There are a lot of lead companies around but what they provide most often are low-quality leads that are expensive and rarely result in new policies being issued. His system filters out low-quality leads by verifying the leads information across a number of databases. His system also uses a scoring system which shows the hottest leads to get in contact with.
Krishen Iyer has developed a number of skills during his 14-year career. This includes technical development, interacting with his clients, and designing highly effective online marketing campaigns. He says that he seeks to create collaborative environments at his companies and teamwork is one of his hallmarks. He said that when he founded Managed Benefit Services he set a goal of attaining profitability within 24 months but he and his team were able to hit this goal awhile before that.